Daimler Buses sold 28,700 buses and bus chassis worldwide in 2017 (2016: 26,200) and defended its absolute market leadership in its most important core markets: EU30 (European Union, Switzerland, Norway), Brazil, Argentina and Mexico.
Revenue increased by 4% to €4.4 billion. The division’s EBIT of €243 million ($300 million) was at the high prior-year level (2016: €249 million).
Hartmut Schick, Head of Daimler Buses and Chief Executive of EvoBus GmbH: “Our year 2017 was successful. The market recovery in Latin America made a positive contribution to Daimler Buses’ 9% growth in unit sales. In Brazil alone, we sold 46% more buses in 2017 than in the previous year. In Asia, our unit sales increased by 33% and deliveries of complete buses in Europe were at the high prior-year level.”
CASE strategy at Daimler Buses: investment of €200 million by 2020
“But we are working hard not only on the fully electric city bus; partially automated driving also continues to have high priority at Daimler Buses,” added Hartmut Schick. “So we will invest approximately €200 million by 2020 alone in the implementation of the CASE strategy, in order to shape the future of mobility. We offer solutions enabling passengers to travel safely, flexibly and free of emissions.”
At Daimler, CASE stands for the future areas of connectivity (Connected), automated driving (Autonomous), flexible use (Shared & Services) and electric drive (Electric).
Further strengthening of core business: product offensive with new models
In addition to its clear focus on the bus of the future, Daimler Buses is of course also systematically optimizing its traditional product portfolio and strengthening the existing core business: Daimler Buses continued its model offensive in 2017, with the Mercedes-Benz Citaro hybrid for example. Hybrid drive is available for a large number of model variants of the bestselling Citaro city bus, also for the Citaro NGT, which runs on natural gas. This further reduces the fuel consumption of the already very efficient conventional Citaro, together with the new electro-hydraulic steering, depending on use and equipment levels.
Another milestone is the new version of the successful Mercedes-Benz Tourismo coach. New assistance and safety systems such as Active Brake Assist 4 (ABA4) with pedestrian recognition make the Tourismo even safer. Its fuel consumption is reduced compared with its predecessor by the optimised aerodynamics and the further improved bodywork.
The most important new product from the Setra coach brand is the new S 531 DT double-decker bus. Due to its improved aerodynamics, it consumes significantly less fuel than its predecessor. In addition, it features an emergency braking system with obstacle and pedestrian recognition as standard equipment. Another world premiere for buses is available as an optional extra: Sideguard Assist for the driver’s blind spot. It uses radar sensors to monitor the lane on the right over the complete length of the bus, and provides a warning when turning of any pedestrians, cyclists or stationary obstacles in the line of the bus’s turn.