The product offensive launched as part of PSA’s Push to Pass plan’s Core Model Strategy has led to the recent introduction of 11 SUV models by the Group’s five brands namely Peugeot, Citroën, DS Automobiles, Opel and Vauxhall, together representing 250,000 registrations in Europe in the first quarter of 2018.
Over the same period, the Group’s share of the European SUV market has risen sharply, to 16.9% beginning of 2018. As of end-March, the Group was among segment leaders and the offensive was being pursued, with the upcoming roll-out of the Citroën C5 Aircross in September in Europe.
The Group has decided to increase its production capacity in Europe starting Citroën C5 Aircross production in Rennes (France), along with the Peugeot 5008.
As a result, as soon as the production in Rennes reaches its full capacity, the Peugeot 5008 will be added to the Peugeot 3008 and the Opel Grandland X line in Sochaux, France, from March 2019.
Lastly, as soon as the production in Sochaux plant reaches its full capacity, the Opel Grandland X will be progressively assembled in Eisenach, Germany as from mid-2019.
The industrial launch will be supported by appropriate investments, which will enable each plant to deliver performance, high output and superior quality.
These production allocations will be carried out in accordance with the undertakings in the New Momentum for Growth agreement, signed in July 2016 by five out of six French trade unions, and will maintain production in France at one million vehicles.
The new allocations also reflect the agreements negotiated with employee representatives in Germany as part of the Opel/Vauxhall performance plan.
Yann Vincent, Executive Vice President, Manufacturing & Supply Chain, said, “These vehicle allocations demonstrate that economic performance plays a key role in ensuring high capacity utilisation over the long term. Our agile production base, which has been broadened by the Opel acquisition, is enabling us to meet growing customer demand for SUVs.”
Opel-Vauxhall CEO, Michael Lohscheller added : “The production of the Grandland X in Eisenach plant demonstrates Groupe PSA’s will to invest in Germany and its trust in Opel. It will help us to become profitable, electric and global”.