With a new sales record, Mercedes-Benz started the year 2018 as successfully as it concluded the previous year.
In 2017, Mercedes-Benz defended its position as the bestselling premium brand, and the Stuttgart-based company with the three-pointed star continued to be the number one in important markets also this January. In Germany, Great Britain, Portugal, South Korea, Australia, Taiwan, the USA, Canada and Brazil for example, Mercedes-Benz maintained its leading position as the premium brand with the most new registrations. January was highly successful also worldwide: With deliveries of 193,414 vehicles and growth of 8.4%, Mercedes-Benz made its best start to a year of all time, thus continuing seamlessly from its seventh consecutive record year.
Mercedes-Benz unit sales by region and market
In the Europe region, 65,286 customers took their new car with the star (+5.9%) – more than ever before in a January. In Germany, unit sales by Mercedes-Benz were 21.6% higher than in January 2017; a total of 21,907 customers took delivery of their new Mercedes-Benz – a new high in unit sales. New sales records were set also in January in Spain, Portugal, Poland and Sweden.
In the Asia-Pacific region, the Stuttgart-based company increased its unit sales compared with the prior-year month by 14.4% to a new high of 94,439 vehicles sold. Of that total, 68,425 Mercedes-Benz models went to China (+16.4%), where almost 10,000 more cars were sold in January than in the best month ever. Mercedes-Benz achieved new sales records for a January also in the markets South Korea, Taiwan, India and Malaysia.
In the NAFTA region, 29,452 vehicles from Mercedes-Benz were delivered to customers, which is slightly lower than the record for a January that was set last year (-1.8%). A total of 25,307 cars with the star were sold in the USA (-0.9%). Due to high demand for Mercedes-Benz vehicles in January, the brand with the three-pointed star was once again the best-selling premium brand in the US.
Mercedes-Benz unit sales by model
Demand for the SUVs from Mercedes-Benz was as high as ever at the beginning of the year. With an increase of 9.9%, a new record was set of 71,409 units sold. The GLC, GLC Coupé and G-Class all set new records for unit sales. The new G-Class had its world premiere at the North American International Auto Show in Detroit in January. Mercedes-Benz has so far delivered a total of five million SUVs to its customers, including two million of the GLE and its predecessor, the M-Class.
The new S-Class Saloon achieved a 25.3% sales increase to 8,130 units in January. The S-Class Saloon was particularly popular in its biggest markets, China and the USA, achieving significant sales growth in both markets. The new S-Class Coupe and Cabriolet models were launched in Europe in January.
Last month, Mercedes-Benz delivered 33,063 of the E-Class Saloon and Estate models to our customers. This represents a 10.4% increase in unit sales and is a new record for a January. Mercedes-Benz has already sold more than 500,000 units of the new generation of the E-Class Saloon and Estate since April 2016.
In January, 9,229 smart fortwo and smart forfour cars were delivered to customers around the world. The brand achieved strong growth of 30.3% in January in Germany, its biggest single market, primarily driven by the ongoing strong demand for electric models.