Seat has signed a partnership agreement with Barcelona Design Centre (BCD), which promotes and stimulates design in the business and institutional sphere. With this move, the carmaker becomes the only company in its sector to forge an agreement with the Barcelona-based foundation to strengthen the link between Seat and Barcelona design.
Design is a key element of Seat’s strategy, and the city of Barcelona is one of its main sources of inspiration. For this reason, the signing of the agreement with BCD is a further step towards opening new channels of collaboration, as well as to become internationally recognised for design.
Within the framework of this collaboration, Seat and BCD will delve into joint working projects to promote design and are going to share their know-how through training activities and their national and international network of contacts. In addition, the carmaker is going to become a part of the BCD led Design Cluster and will also have access to its network of contacts in more than 100 cities around the world or its 160 members, including companies schools, etc.
According to Seat Design director Alejandro Mesonero-Romanos, “this agreement consolidates our commitment to Barcelona, a city of design by name and by nature. The partnership with BCD further paves the way for our goal of becoming a design benchmark, as it enables us to create synergies that help us continue to develop the best designs for our vehicles, and what better way than to carry this out in our hometown.”
The collaboration between the company and the foundation will lead to a programme of projects and activities that will be developed in the Barcelona Design Hub building or in the future Casa Seat coming soon to Barcelona.
In this sense, BCD executive director Isabel Roig pointed out that “Design is increasingly influencing technology and future trends for sustainable mobility. For BCD, the partnership with Seat strengthens this relation between design, technology, innovation and mobility with a clear commitment to the creative talent of Barcelona, which is one of our key objectives.” Roig also added that “the agreement also opens new horizons for collaboration between both partners to enhance Barcelona as a leading international design reference.”