Christophe Georges has taken over as President and CEO of Bentley Motors, Inc., the regional office for Bentley Motors in the Americas from December 1, 2018. He succeeds Mark Del Rosso who has been appointed as President of Audi of America.
Georges, who will lead the Americas region for the second time – previously between 2007 and 2015 – leaves his role as Director of Product and Marketing for Bentley’s global organisation. He will continue to report directly to Chris Craft, Bentley’s Member of the Board for Sales, Marketing and Aftersales.
Craft commented: “I am delighted to welcome Christophe back to the Americas region. He brings a wealth of knowledge of the ultra-luxury market and a strong understanding of the Bentley brand. As we embark on the most intensive period of new model introductions in Bentley’s history, I am confident Christophe will continue to drive the company’s success in this key market. I would also like to thank Mark for the significant contribution he made in his time at Bentley, playing a crucial role in reinforcing the company’s position in the region.”
Georges joined Bentley Motors in 1998 and has led the European and Americas regions before taking responsibility for the company’s marketing and product activities. He said: “I look forward to re-establishing my close relationships with our customers and retailers in the region, driving the brand and network presence further and introducing our next generation of products to the market, starting with the all-new Continental GT next year.”
There are 61 Bentley retailers throughout the Americas with the corporate headquarters based in Reston, Virginia. The region is one of Bentley’s most important markets, accounting for more than 20% of global sales.