DS Automobiles has announced the appointment of Rob Thomas to a new position as its UK Sales Director.
This is a new senior DS position in the UK and is timely, as it comes as DS Automobiles expands its presence with the progressive launch of a new second-generation product range, an expanding DS dealer network and ‘Only You’, the DS customer experience programme hosting a portfolio of wide-ranging services and benefits.
Rob was previously Sales Director at Banque PSA Finance, and starts the new role in August located at the UK Headquarters at Pinley House in Coventry. Born in 1974, he started his career as a trainee sales executive in 1997 and enjoyed a varied career in motor retail before joining Groupe PSA in 2008.
Previous roles at Groupe PSA included Used Vehicle Operations Manager for Robins and Day, and Head of Regional Operations for Citroёn UK before moving to PSA Finance.
Commenting on his appointment, Rob said: “I’m thrilled to be joining DS Automobiles at this pivotal moment. The quickly emerging DS brand born in Paris has the ambition to embody French luxury know-how in its products, driven by its outstanding heritage and avant-garde spirit. I’m really looking forward to being part of the brand’s continued development and future success. The recent arrival of DS 7 Crossback, the first of the second-generation range of DS cars will soon be joined by another key model due to be unveiled with a 100% electric version at the forthcoming Paris International Motor Show in October.”