Ford Motor Company announced key global leadership changes as well as the creation of a single new distribution channel for its Greater China business to accelerate growth.
In its bid to make the China business more operationally fit, Ford appointed Henry Li as vice president, Marketing and Sales, Ford Greater China, effective May 7. Li will be based in Shanghai and Chongqing, reporting to Peter Fleet, Ford group vice president, Asia Pacific, and chairman and CEO, Ford China. In this new role, Li will be responsible for leading Ford’s transition to the new NDSD.
Ford also named Richard Chen as vice president, Strategy and Partnerships, Ford Greater China, effective May 16. Chen will be based in Shanghai also reporting to Fleet. He will be responsible for overall China business strategic planning, as well as management of external partnerships and stakeholder relations.
Jacques Brent, currently president, Ford Middle East and Africa, has been appointed to the new global position of director, Product Marketing, effective June 1. This move will be a part of Ford’s push to transform its marketing organization to drive greater efficiency, effectiveness and customer insight – leveraging the latest tools and technology.
The company also announced that Mark Ovenden, currently vice president, Marketing, Sales and Service, Asia Pacific, will succeed Brent as president, Ford Middle East and Africa, effective June 1. In this role, Ovenden will be responsible for driving growth in the company’s Middle East and Africa operations across more than 70 markets.
“We’re reshaping our business in China and adding new talent that will help us compete and win now and in the future in the world’s largest auto market,” said Jim Hackett, Ford Motor Company president and CEO. “At the same time, we are making key leadership changes that will help us accelerate our growth in Middle East and Africa and reshape our global marketing organization.”