Immersion Corporation, a developer and licensor of touch feedback technology, announced that it has signed a multi-year license agreement with Preh GmbH, a supplier of human machine interface solutions (HMI) for automobiles and a preferred partner of renowned OEMs in the field of haptic feedback.
The agreement provides Preh, based in Germany, with access to Immersion’s patented haptic technology for use in its in-vehicle surfaces and panels.
Haptic-rich interfaces for automotive operations such as entertainment, navigation, and climate control help reduce driver distraction and enhance the driving experience. There is an automotive industry trend to reduce moving parts, physical buttons, and knobs despite being genuinely intuitive in their operation. Therefore, increasingly, Tier-1 suppliers like Preh are designing haptics into their touch applications, as tactile feedback on touch surfaces makes the driving experience more intuitive and realistic and can help reduce eyes-off-road time. This is especially important as vehicles incorporate advanced systems like touch panels, touch screens, and sensory-based technology.
“We welcome Preh as a new licensee and look forward to seeing how it incorporates haptics into its next-generation interfaces,” said Tom Lacey, Immersion’s interim CEO. “The automotive sector continues to be a tremendous growth engine for us as haptics-enabled user interfaces are expected to migrate from today’s premium models to high-volume mainstream categories in the coming years.”
“With Immersion and Preh, two highly specialsed partners have signed an agreement from which our OEM customers will strongly benefit in the field of touch feedback technology,” said Christoph Hummel, CEO of Preh GmbH. “Through the partnership with Immersion, we are able to make our highly sophisticated HMI solutions even better and further enhance the driving experience.”