Lynk & Co, the global connected and shareable mobility brand, confirms its home territories roll-out with a series of announcements across Europe in week commencing March 26.
In Amsterdam, the third model in Lynk & Co’s stunning line-up of cars – 02 – was revealed at an urban adventures themed launch party in the Netherlands’ capital.
In Ghent, European Lynk & Co production was confirmed from 2019 at the long-standing and award-winning Belgian manufacturing base for sister company, Volvo.
In Gothenburg, plans were revealed for Lynk & Co’s European market roll-out along with the brand’s innovative retail approach across its initial target cities.
Lynk & Co Senior Vice President, Alain Visser, said: “As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our headquarters in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanites. We will manufacture in Europe, for Europe, focusing initially on hybrid-only electrified derivatives of our new range of cars – further expanded today with the youthful 02.”
Lynk & Co Head of Design, Andreas Nilsson, said: “Sporty, adventurous, dynamic, daring, confident and fun, the 02 sits at the absolute centre of our brand. A shorter wheelbase, lower ride height and centre of gravity – combined with two-tone colour-schemes and softer, voluptuous surfaces, muscular haunches and wheel-arches – give 02 a solid and confident stance while being agile and sporty in character. Immediately identifiable as a member of the Lynk & Co family, it is also unique on the inside and out. 02 is a really remarkable looker in our line-up.”
Lynk & Co’s first European store will open in Amsterdam, quickly followed by new locations in Barcelona, Berlin, Brussels and London as the first cities adopted by the brand. These ‘Offline Stores’ will be located in central fashion districts as easy-to-navigate, sociable and fun brand boutiques. Supporting the city stores in Europe will be the online store at Lynkco.com – the hub of the business in Europe, together with the ‘Offline Tour’ of pop-up stores that will visit many other European cities every week.
Alain Visser added:“Sales started in China late last year, and we quickly established Lynk & Co as a very hot property in cities from Beijing to Shanghai. We intend to make a similar impact in our home European cities with Lynk & Co’s innovative approach to buying, using and owning personal mobility.”