Mini has launched the new generation of its compact SUV Countryman in India at a rather competitive price starting ₹ 349 thousand ($51,800). It will be assembled in BMW’s Chennai plant located in South India.
Earlier Mini used to sell cars in India which used to be imported as CBUs and hence were very highly taxed. This led to prices of these vehicles to be higher than their competition. Since the vehicle is being assembled locally, Mini has managed to cut down on the import taxes and hence priced the vehicle on par if not less than the competition.
The British brand has launched the Countryman in two petrol variants (S and JCW) and one diesel variant (SD). The price of the petrol variant starts at ₹ 349 thousand ($51,800) and goes all the way upto ₹ 414 thousand ($61,000) and the diesel variant costs ₹ 374 thousand ($55,500).
The Countryman shares its platform with BMW’s X1 which is assembled at the same plant in Chennai. The new generation has a more spacious interior and a longer wheelbase. BMW has kept the level of localisation for manufacturing at 50%.
Mini intends to multiply the volume of its sales in India where it holds negligible market share. The company also intends to launch the face-lifted versions of its other models in India in the coming months.