DS Automobiles is launching a new boutique Limited Edition that goes on sale in February in an attempt to set the brand even further apart from mainstream PSA brands Citroën and Peugeot.
With a unique reptile skin-effect roof that has been hand-finished by the specialist DS team to give the vehicle a distinctive appearance, DS 3 Black Lézard also includes a tailor-made leather and Black Lézard-style clutch bag, available to DS customers with the delivery of their new car.
“From a style perspective we wanted to create an element of the car that would be unique in its appearance. We were inspired by the world of fashion, haute couture and leather goods to create DS 3 Black Lézard.” Thierry Metroz, DS Styling Director DS Automobiles.
“The opportunity to personalise DS 3 reflects the values of the DS brand. With DS 3 Black Lézard we have fused heritage and intense style by featuring a roof that draws inspiration from the beauty of reptile skin. The 3D effect also provides a very modern look.” Eric Apode, DS Automobiles Products and Business Development VP.
Attention-to-detail is a DS hallmark: the ‘Lézard’ custom texture features on the roof panel, but also on the top edges of the doors and rear spoiler too. To further enhance the elegant appearance of this distinctive vehicle, the choice of body colours includes Perla Nera Black, Platinum Grey, Ink Blue and Whisper Purple. The enhanced specification includes DS LED Vision headlights, 17-inch black diamond-cut alloy wheels and gloss-black ‘A pillars’ to add to the exclusive style of DS 3 Black Lézard. The inside is adorned with Basalt Black leather upholstery and a gloss-black dashboard to complete the stylish environment.
DS 3 Black Lézard Limited Edition includes many extra features (over its nearest comparable model, the DS 3 Connected Chic trim level):
- Black reptile skin-effect roof
- 17-inch black diamond-cut ‘Aphrodite’ alloy wheels
- Gloss-black A pillars
- Black exterior door mirrors with a chrome base.
Lighting and visibility
- DS LED Vision – Xenon headlights
- Electrically heated and folding door mirrors
- Auto-dimming electro chrome rear view mirror.
Comfort and convenience
- Automatic lights and windscreen wipers.
- Basalt Black leather upholstery
- Gloss-black dashboard
- Leather steering wheel
- Leather gear knob
- Exclusive leather and Black Lézard-style clutch bag/wallet.
DS 3 Black Lézard is available only with the award-winning and best-selling PureTech 110 S&S engine, with manual gearbox, priced at £19,545 ($27,200) on the road.