When Rolls-Royce announced three years ago that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build “The Rolls-Royce of SUVs”, with luxury, performance and usability not seen before in the SUV market.
“History set our precedent, and today Rolls-Royce answers its call to action,” comments Müller-Ötvös, CEO Rolls-Royce Motor Cars. “Our answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan.”
The most anticipated Rolls-Royce of all time, the Cullinan is named after the largest diamond ever discovered which now resides in the British Crown Jewels. An all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality. Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs.
The first “three-box” car in the SUV-sector, the Cullinan’s rear partition wall creates a distinct environment for passengers, separated from the luggage compartment. It is the second new Rolls-Royce to sit on the all-new aluminium ‘Architecture of Luxury’, Cullinan is a technologically advanced, and purpose-built, luxury SUV.
Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and the Recreation Module. The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb ft of torque to the all-new all-wheel drive, all-wheel steer system needed to overcome any challenge.
“We knew we had to offer our clients what they couldn’t find in the SUV market,” says Müller-Ötvös. “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can go-anywhere in ultimate luxury and style – Rolls-Royce style. Hence Cullinan.”