Škoda’s new flagship model, The Kodiaq GT, made its world premiere at the first China International Import Exhibition. With this launch Škoda continues its SUV campaign in China.
Alongside Czech delegates, the CEO of Škoda Auto, Bernhard Maier, attended a meeting on Monday with Chinese President Xi Jinping and the Czech Head of State Miloš Zeman.
“China remains an important cornerstone of Škoda’s growth strategy. Together with our partners, we will continue with our largest-ever five-year investment plan of over RMB15 billion ($2.1 billion) in China and further strengthen our presence on the Chinese market,” said Bernhard Maier, Škoda Auto CEO at the Czech China Business Forum held during the CIIE. “The CIIE provides an excellent opportunity for Škoda to highlight our long-term commitment to Škoda’s strongest single market. Furthermore, we are excited to introduce our new flagship model, the Kodiaq GT, at the Czech National Booth.”
Škoda AUTO is one of the most successful Czech companies in China. With the Kodiaq GT, Škoda is appealing to lifestyle-oriented customers with a vehicle that combines the robustness and versatility of an SUV with the sporty elegance and dynamism of a coupé for the first time in the SUV class.
Dr. Ralf Hanschen, President of Škoda China said: “The Škoda Kodiaq GT is another milestone in our SUV offensive in China. With the launch of the Kodiaq GT, we are also rolling out new initiatives to further raise the Škoda brand awareness. We will continue to provide customers with clever solutions for a better life.”
During President Xi Jinping’s state visit to the Czech Republic two years ago, Volkswagen, SAIC and Škoda AUTO signed a Memorandum of Understanding that included a five-year investment plan of over RMB15 billion ($2.1 billion). This is the largest investment programme in Škoda’s history in China.
In the first nine months of this year, the Czech brand recorded double-digit growth rates in China. By the end of September 2018, Škoda had delivered 250,200 vehicles to customers in China, exceeding the previous year’s result by 17.7%.