Škoda released a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model.
This hatchback model translates the emotive design language of the study Škoda Vision RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.
For this model, Škoda is using for the first time the A0 MQB platform, which enables the brand’s typical combination of compact exterior dimensions and generous interior space, along with the use of numerous innovative assistance systems. The brand new Škoda will make its public debut before the end of 2018.
“Customers should be looking forward to the car mainly because of its outstanding exterior and interior design,” says Aleš Petrus from Škoda’s product marketing department. “Thanks to the new MQB platform, the latest Škoda model is a well-proportioned car with a large wheelbase,” he explains as he points out the new car’s main advantages.
“Our role at product marketing is to manage the market’s perception and customer needs throughout the vehicle’s life cycle. Our goal is to ensure that customers get a product for their money that matches expectations in the given segment, not only at the start, when the sale is made, but at every stage of the life cycle. This encompasses pricing and the range of equipment,” says Petrus, as he described the role he and his fellow workers play in the development of a new car.