The new, third-generation Toyota Auris made its world debut at the 2018 Geneva Motor Show, sporting a more dynamic design and offering the option of a brand new 2.0-litre full hybrid electric system in its powertrain line-up, marking the start of Toyota’s dual hybrid strategy.
Toyota has always prided itself on listening to its customers and responding to their feedback. In particular, after 20 years of hybrid leadership and more than 11 million global sales, including more than 1.5 million hybrid vehicles in Europe, the company has been keen to learn from them how it can further improve its technology and make it more attractive to more people.
This experience has helped prompt Toyota to offer its core models with a choice of two hybrid electric powertrains: one providing the traditional benefits of fuel efficiency and a relaxing drive; the second building on these strengths with greater power and more dynamic driving characteristics.
As announced by Toyota Motor Europe on 28 February, Toyota Manufacturing UK’s Burnaston plant will be the exclusive centre for European new Auris production, with TMUK’s Deeside factory supplying the majority of engines for the model. This announcement follows the investment of £240 million ($333 million) at Burnaston to prepare and equip the plant for Toyota New Global Architecture (TNGA) manufacturing.
In 2010, the first generation Auris became the first high-volume, core Toyota model in Europe to benefit from hybrid drive; now it will be the first core model in the region to offer a choice of hybrid electric powertrains.
The current Auris powertrain line-up consists of five conventional engines and one hybrid powertrain. However, reflecting the brand’s continued focus on hybrid technology, the new Auris will offer customers just one conventional engine – a 1.2-litre turbo petrol unit – and a choice of 120 bhp, 1.8-litre or 177 bhp, 2.0-litre hybrid electric powertrains.
The 1.8 litre system fulfils all the requirements that customers have come to expect from a Toyota full hybrid electric powertrain: silent, intuitive, responsive and self-sufficient EV technology with low cost of ownership, no need for plug-in recharging, excellent fuel economy, low CO2 emissions, and up to 50% all-electric driving in everyday commuting.
The 2.0 litre system maintains these benefits and takes full advantage of the added ride comfort, stability, handling and driving enjoyment inherent in the new Auris’s Toyota New Global Architecture (TNGA) platform. It will offer drivers an ‘energised drive,’ with more power and steering wheel-mounted shift paddles for a more dynamic, engaging driving experience.